RasKonop is a premium brandy made from native domestic varieties of plum and hemp, the first product by Jovanjica that debuted on the market in 2024.
This unique distillate attracted great attention, becoming a brand ambassador that presented the company's development plans to the public and opened the door for future products. Intended exclusively for foreign markets, RasKonop combines the spirit of tradition with an innovative approach to production and promotion of next-generation brandy.
RasWool is a line of environmentally sustainable hemp insulation materials produced by Jovanjica – a natural replacement for glass wool. These materials provide excellent thermal and acoustic insulation, with full biodegradability and high ecological value.
Currently, the products are intended exclusively for export, with export contracts planned to start in 2026.
RasJoy is a line of recreational products developed by Jovanjica, including hemp herbal cigarettes and other items, intended for markets where their sale is legally permitted.
These products offer a natural and relaxing experience, with high quality standards and ecological sustainability. They are intended exclusively for export, with sales planned by the end of 2025.
Smoke-free, your choice.
RasJoy hemp herbal cigarettes – nicotine-free. A natural alternative to tobacco, for those looking to change habits.
RasTextil is a line of textile and exclusive hemp clothing produced by Jovanjica under a new brand, intended for domestic and global markets.
The products combine top quality, ecological sustainability, and modern design, offering a natural and comfortable alternative to conventional textiles. Market launch is planned for late 2026 or first half of 2027.
RasBlok is a revolutionary hemp construction block produced by Jovanjica, known for exceptional thermal insulation properties. It enables home heating with minimal energy consumption during winter, while almost completely eliminating the need for air conditioning in summer.
The block is hypoallergenic, as walls "breathe," preventing moisture retention and the development of allergens such as mold. Intended for domestic and foreign markets, with sales planned to start in the second half of 2026.
RasFeed is a line of high-quality animal feed produced by Jovanjica, based on hemp. Rich in proteins, essential fatty acids, and fibers, this feed supports the health, digestion, and vitality of domestic animals and livestock.
The products are ecologically sustainable, and the line is currently intended exclusively for export, with deliveries planned from 2026.
RasWood is an innovative line of ecological hemp materials produced by Jovanjica, intended for making furniture, boat decks, and other wood products.
With strength comparable to oak but with the plant’s extremely fast growth – only a few months – RasWood enables faster raw material renewal and significantly reduces the need for tree cutting. As a socially responsible and sustainable alternative, RasWood product sales are planned for the second half of 2026.
RasFood is a line of food products from hemp – from teas to chocolates – that Jovanjica plans to gradually develop. The line is intended exclusively for export due to unclear food safety regulations in the domestic market.
The products are high quality and ecologically sustainable, with sales planned to start at the end of 2025, followed by gradual expansion of the range.
Jovanjica, in cooperation with the Institute of General and Physical Chemistry in Belgrade, invests in the development of ecological hemp products – water purification filters, batteries as a sustainable alternative to lithium, and biodegradable plastics. We believe these products will contribute to pollution reduction and become leaders in sustainable technologies.
We are committed to these projects and believe in their strong global impact.