FAQ

RasKonop is the name of the project and one of the brands of Jovanjica Nova, which is a member of the Jovanjica Group. It is an initiative to revive the tradition of industrial hemp production in the Balkans, aiming to make the region the leading producer of the highest quality hemp in Europe. It was founded as a response to agricultural degradation and village abandonment, combining innovation, science, tradition, and economy. The mission is to revive villages, ensure healthy food, and achieve food independence. The company cooperates with institutes like IOFH Belgrade and focuses on sustainable agriculture.

RasKonop was created out of the need to revitalize villages and reduce dependence on imports, as a project under Jovanjica Nova (a member of Jovanjica Group). It is the first scientific project of this kind in Serbia, combining tradition and modern standards. The focus is on cultivating hemp as a strategic raw material for the economy, with partnerships in research and production. Jovanjica Nova is registered for the production of organic products, clothing, cosmetics, and other hemp-based items.

The company is guided by values of respect for farmers, ethics, sustainability, and a spiritual ethos (based on Orthodoxy but open to all). It uses organic agents, eco-friendly packaging, and seeds preserved in monasteries. There are plans to establish seed production in a monastery, which is part of the Orthodox food standard we are creating — similar to halal and kosher standards — to ensure the ethical and spiritual dimension of food. Profit distribution is fair: 30% for farmers, 30% for Jovanjica, 30% for investors, and 10% for SSVUB (quality service).

The team includes Jovanjica Group for procurement, logistics, technology, and distribution, as well as SSVUB (quality service) with agronomists, technologists, and educators. They provide support in production, certification (GMP, GACP, Organic, GlobalG.A.P, ISO 9001), and field assistance. Jovanjica Nova manages brands like RasKonop, focusing on innovative hemp products.

RasKonop is a project and brand under Jovanjica Nova, which is part of Jovanjica Group. Jovanjica Nova is engaged in production and sales of organic hemp products (such as brandies, cosmetics, and clothing), while Jovanjica Group provides broader support in logistics, procurement, technology, and distribution for sustainable agriculture.

Predrag Koluvija is the innovator behind the RasKonop project and connected with Jovanjica Nova, where he created products like RasKonop brandy. He is also known for the “Jovanjica” court case, but the company's focus remains on legal industrial hemp and organic product production.

RAS² is a digital unit of value linked to a real plant grown on a defined square meter of arable land within the RasKonop partners network. By purchasing RAS², you enter sustainable agriculture, participate in the cycle from planting to sale, and gain benefits from the land’s value.

Investors receive information about the location of their square, the opportunity to visit the plot, and active participation in cultivation and processing. RAS² is supported by land value, provides transparency, and offers a chance for financial gain through the project's economic growth. It also opens exclusive discounts in future stores.

Each RAS² corresponds to a specific plant on one square meter. Cultivation follows high standards of sustainable and organic agriculture, with monitoring of location and process, supported by Jovanjica Group.

All necessary information about prices and purchasing is available to people who create their account on the raskonop.com website.

The sale of RAS² is not primarily motivated by the need for money, but by the desire to make the project inclusive and socially significant. Predrag Koluvija is a person who lives for the idea of village revival and wants everyone interested and well-intentioned to participate, not just a narrow circle. RAS² allows everyone to become part of the cycle (from planting to sale) and support the mission, turning the project into a broad social topic. The money goes to development (expansion, support to cooperants), with fair profit distribution.

An investor earns by becoming an equal partner in profit sharing with the agricultural producer and Jovanjica Group. Our job is to justify the trust by maximizing profit and satisfying all participants. In addition, there is the company SSVUB which insures crops with reputable insurance companies to protect all participants from unwanted losses in production.

Investment scenarios for RAS² – pessimistic, realistic, and optimistic – illustrate potential profit depending on weather conditions and related yield. These assumptions are based on average yields and prices. Yield factors: pessimistic (bad weather, lower yield), realistic (standard weather, normal yield), optimistic (ideal weather, higher yield). All estimates are very conservative so as not to promise unrealistic returns or disappoint investors, since our business plans are long-term and it’s better to pleasantly surprise than disappoint.

As a brand of Jovanjica Nova, RasKonop offers industrial hemp products (25% of the area), including brandies (such as RasKonop standard and premium brandy, with oak barrel flavor profiles), cosmetics, clothing, and biomaterials. The remaining 75% of the area focuses on food: initially producing animal feed that is packaged and provided to our cooperants; in cooperation with farmers, processing meat, marketing eggs, and producing milk and meat products at the highest world standards. Vegetables will be grown once livestock production and processing are fully established. Products are organic, with certifications for quality and sustainability.

Production involves 75% of areas for food production with premium procurement and 25% for hemp, supported by Jovanjica Group. On the 75% of land, the plan is to initially produce all for animal feed, which is packaged and given to cooperants for use; then, in cooperation with farmers, process meat, market eggs, and produce milk and meat products at the highest world standards. Vegetables will be grown once livestock production and processing are completed. Organic methods are followed, with SSVUB support for quality control, certifications (GMP, Organic, ISO 9001), and environmental protection.

Yes, products like RasKonop brandy are available at https://www.jovanjica.com or in selected stores. Currently, the focus is mainly on export, but in the next few months, we will launch an online shop and start building our own retail network next year. RAS² owners will have exclusive discounts and open days for visits and tastings.

RasKonop promotes sustainable agriculture, reduction of deforestation, use of eco-friendly packaging and organic agents. The goal is to protect resources for future generations and reduce construction waste through hemp biomaterials.

Yes, all our producers operate under valid permits from the competent Ministry of Agriculture. All permits are displayed at the producer site so that authorities can check without prior request, as they are located at the entrance of their properties. Investors and visitors can see them during open days visits.

Partnership details include a network of agricultural cooperants supported by Jovanjica Group. We are working on expanding the website and expect to launch a section from September 2025 where farmers can apply to be included in production when we expand to their region, provided they meet legal and general production requirements. For more information, contact us directly – the focus is on collaboration with farmers and institutes like IOFH Belgrade.

The Ras2 prize competition offers prizes such as Škoda Octavia, iPhone 16, and others. Details about participation conditions are available at https://raskonop.com/partnership. Participate by purchasing RAS² or through promotional activities.

Cooperants (farmers) receive support in technology, procurement, logistics, and certification from Jovanjica Group, with a fair profit share (30% for them). This includes premium prices, education, and access to international export standards.

The planned revenue of 450 million euros with 1500 cooperants applies only to cooperants, and since profit is shared with investors and Jovanjica Group (30% each), plus SSVUB (10%), each participant can conclude the planned economic impact for markets with signed contracts. This includes GDP growth through employment, processing, and export. It opens export opportunities thanks to certifications, since Predrag Koluvija is recognized abroad as a trustworthy person whose projects foreign partners invest in, whom investors can meet during open days.

RAS² owners can visit their plot and participate in cultivation. Open days with tastings and presentations are planned — follow the website for dates. Owners will be notified by email and via the app when launched.

Yes, we are open to everyone who wishes well for farmers and wants to help revive villages while earning from doing good deeds. Contact us for personalized information.